Cosmic Bites

Packaging Design

Brand Identity

3D Motion + VFX

Services

Cosmic Bites is a new, out-of-this-world gummy that comes in three distinct flavors!

I developed a complete branding and design system that would allow the brand to connect with new consumers through digital and physical means of communication and interaction.

The Challenge

To create a CPG product for a gummy brand associated with the planets of the solar system. To make the brand their gummies stand out, I had to creatively make the brand stand out in a competitive market which is swarmed with other popular and mainstream sweets.

My Role

I created original poster work, animation, and CPG content for the brand. Focusing on the brand’s theme of the planets of the solar system, I wanted to utilize the intriguing and mysterious personalities of these planets and reflect them into the bright, eye-catching designs on the packaging and graphics.

Solution:

Using my skills in Blender and Adobe Suite, I created original CPG content around a brand of gummies that showcase each flavor’s personality. By maintaining consistent designs and themes through my work, I wanted to keep the brand’s identity at heart whilst emphasizing each flavor’s own identity that was aligned to their own planet. My goal was to show consumers how this “trendy” and unfamiliar sweet treat can beat out other mainstream candies. Consequently, I designed a striking brand design that efficiently utilized its themes and vison that allows consumers to have a taste of something not of this world.

Animated ad for “Cosmic Bites”