Evil Queen

Packaging Design

Brand Identity

3D Motion

Services

Evil Queen is a seasonal Halloween-themed seltzer that quenches the thirst of their horror fanatic customers.

I developed a visual brand and language that helps convey the brand’s goals with horrifying excitement and appeal.

The Challenge

To create a CPG product for a Halloween-themed seltzer called “Evil Queen”. With so many different alcoholic beverages, especially seltzers, to choose from, it is difficult to stand out.

My Role

As the sole animator and designer, I created original poster work, animation, and CPG content for the seltzer. I wanted to utilize how the brand could tap into the niche group of horror fanatics and seasonal holiday enjoyers.

Solution:

Using my skills in Blender and Adobe Suite, I created original CPG content around a seltzer that convey the simple identity of horror and poison if consumed. Inspired by the “Evil Queen” from “Cinderella”, I wanted the seltzer to have the poisonous green apple as its main ingredient, bringing familiarity to its identity and branding. My goal was to show consumers the key difference in identity that Evil Queen has over its competitors. As such, I designed a brand system that is simple, but efficiently uses its unique traits to create a bold, concise, and “dangerous” design.

Graphic for the can design that is used for the UV of the 3D model

Animated ad for “Evil Queen”