GREENETTE

Loyalty Card

Brand Identity

Graphic Design

Services

“Greenette is a garden center that offers a diverse selection of plants and gardening supplies, along with expert advice. It’s a place where everyone can find the inspiration and tools they need to create their own green paradise.”

Challenge and description by designerbriefs.

My Role

I created original graphics and mockup content for the brand. Focusing on the brand’s theme of modernity and nature, I wanted to utilize the familiar and warm feeling that plants and nature brings to people. As such, I wanted to create simple, yet “fun” and colorful graphics that conveys the brand’s identity and mission.

The Challenge

To design a modern, high-quality, fresh, and natural brand for a garden center. I wanted to make sure that customers would feel that the brand is friendly and easy-to-reach so that people of all levels of gardening would be proud to be a part of this community.

Solution:

Using my skills in Adobe Suite, I created original content for a gardening center brand that wants to reach a diverse group of gardeners, no matter their level. By designing simple, “cute”, and warm tones through my graphics, I wanted to keep the brand’s identity at heart, ensuring that people who see the brand would feel welcomed by its clear message and mission. My goal was to show consumers how easy and simple it is to be a part of the “GREENETTE” community! Consequently, I designed a striking brand design that efficiently utilized its themes and vison, accomplishing what I set out to do.

Tote mockup for “GREENETTE”.