Silicon Valley

2024

Red Bull

Services

3D Motion

Brand Identity

Expanding upon the existing brand identity of Red Bull, this 3D animation showcases their product in a more serious, yet refreshing perspective.


The Challenge

To create a simple, yet striking product animation for Redbull, a popular energy drink shown in all facets of culture.

My Role

As the sole animator and designer, I created these animations within Blender, creating original assets except for the UV for the Redbull can.

Solution:

Wanting to emphasize as much motion and effect as possible in such a simple scene, I created a water splash simulation that would be affected by the Redbull can within my 3D enviroment.

A 3D product animation of a Redbull beverage created within Blender. Each cut of the scene is displayed seperately to show the different angles and detail of each loop.

A second 3D render using the same assets. Maintaining the same goal and challenge in mind, I created a simple animation advertising the cans rotating and moving vertically within the 3D scene.